Why LEGO Chose Virginia
30 Nov 2022
News
Brick by brick, LEGO is building a global business empire centered on the meaning of its original name in Danish — “Play well.” Now it’s about to add about a billion dollars of bricks and mortar to that quest with the establishment of a 1.7-million-sq.-ft. factory in Chesterfield County in the capital region of Richmond, Virginia.
How this 90-year-old company went about the process of selecting Greater Richmond is a lesson for anyone who wants to be a “master builder” of a best-in-class organization.
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